Blue Wheelers WA

Meet Our Team

Meet the folks behind the success of Australia’s No.1 mobile dog grooming and washing service provider!

"My entire business life has been dedicated to franchising and seeing the joy that comes from franchisees achieving their goals."

"My entire business life has been dedicated to franchising and seeing the joy that comes from franchisees achieving their goals."

Franchisor

Martin

For over 25 years Martin has been involved in the franchise industry. He spent fifteen years as the Victorian Franchisor for New Zealand Natural, an international ice cream parlour chain. During that time he was responsible for the development of Victorian stores, and was also actively involved in the development of the franchise and retail concept.

After selling that business, he consulted to a number of retail and franchise businesses until buying Blue Wheelers.

Martin’s vision for Blue Wheelers is to see it continue as the leader in the Mobile Dog Grooming industry; and to also ensure ‘best practices’ in Franchising.

Martin prides himself on his commitment to driving Blue Wheelers’ growth while ensuring the continued success of all franchisees.

"I love our brand and know the importance of how that brand is perceived in the marketplace.  My favourite part of the job is checking out all our Blue Wheeler Facebook pages and seeing the great customer feedback our operators receive on a daily basis."

Marketing

Janie

Janie worked in marketing and corporate relations for Village Roadshow Ltd for a period of 10 years. During this time, Janie was actively involved in all aspects of the company including the marketing of movies; theme parks and cinemas. Previously, Janie worked in the television industry again in the marketing arena.

Janie’s role in Blue Wheelers is the governing of the Blue Wheelers Brand and the creation of new marketing materials. Janie services franchisees and master franchisees with all their marketing needs and is also involved with Blue Wheelers’ business development.

"I love our brand and know the importance of how that brand is perceived in the marketplace.  My favourite part of the job is checking out all our Blue Wheeler Facebook pages and seeing the great customer feedback our operators receive on a daily basis."

"I love the feeling when I hear feedback from new franchisees. Hearing how happy they are makes me feel so proud, knowing that Blue Wheelers was the best decision they made for themselves. It's then and only then that I can say – we changed that person’s life for the better!"

"I love the feeling when I hear feedback from new franchisees. Hearing how happy they are makes me feel so proud, knowing that Blue Wheelers was the best decision they made for themselves. It's then and only then that I can say – we changed that person’s life for the better!"

Sales/Operations

Colin

After spending 16 years in the transport industry, Col’s life took a turn for the better when he booked Blue Wheelers to groom his dog. When he saw how happy and full of life his regular Groomer was every time he booked an appointment, Col decided that his own love for dogs was well worth a life change and bought a Blue Wheelers franchise in 2005.

As Col’s passion for dog grooming grew, so did his involvement with Blue Wheelers. In 2009, he became the State Manager for South Australia.

Now in a national role, Col continues to grow the Blue Wheelers family. In this role, he ensures that Blue Wheelers stays Australia’s Number 1 Mobile Grooming Service. Starting off as a franchise in Blue Wheelers has given Col the necessary understanding of what new franchisees experience when they first start out, and is well placed to assist them with transitioning into running a successful and professional business.

"When a new franchisee leaves the Training School knowing that they have the competence, skills and knowledge to run their own business, I know I had a little bit to do with that, it gives me a feeling of real fulfilment when I see franchisees succeed."

National Training/Operations

Dave

Dave spent 22 years in the Royal Australian Navy in a variety of roles. He then worked in a private school in a support and pastoral care role. Dave first joined Blue Wheelers as a franchisee in 2007.

Since that time his passion for both dogs and Blue Wheelers has enabled Dave to be a facilitator in Blue Wheelers National Training. Dave heads up the Blue Wheelers Training school and enjoys all aspects of getting a new franchisee trained up and ready to hit the road. Dave is completely passionate about Blue Wheelers and believes that anyone can change their life for the better through the Blue Wheelers system.

He is determined to ensure that “best practices” becomes a daily objective of all our Blue Wheeler team.

In addition to Training, Dave also assists with operations.

"When a new franchisee leaves the Training School knowing that they have the competence, skills and knowledge to run their own business, I know I had a little bit to do with that, it gives me a feeling of real fulfilment when I see franchisees succeed."

"We enjoy watching people trade in their stressful, frustrating and boring jobs to work outdoors, choose their own hours and pamper the dogs of Western Australia."

"We enjoy watching people trade in their stressful, frustrating and boring jobs to work outdoors, choose their own hours and pamper the dogs of Western Australia."

Master Franchisees, WA

Scott & Janine

Scott joined the Blue Wheelers team in 2009, after owning retail stores in the telecommunications industry for over 16 years.

Coming from such a competitive industry, Scott understands the importance of joining the best in the business. Being the market leader with a strong brand and great reputation it was an easy choice to invest in the Master Franchise of Blue Wheelers, WA.

When he and his wife, Janine, saw the “Big Blue Dog” they were blown away! Over the last 20 years, Scott has learnt how to build and run successful businesses and uses these skills to assist the WA team members to grow and accomplish their personal business goals.

Janine has worked in marketing for many years and enjoys using her expertise in Blue Wheelers through her role as Sales, WA. Scott and Janine love helping new team members get into a business that provides flexibility, lifestyle and great cash flow, while being outdoors and pampering the dogs of Western Australia.

"I love being able to help new team members build their business, and inspire those who have been around longer. My favourite aspect is being called upon for advice by our team members. If I can’t help I put them onto someone who can or I find out the answer quick smart!"

Team Support, QLD

Lesley

In May 2009 Lesley began her journey with Blue Wheelers, building a new business from scratch. This was quite a change from being in childcare for over 16 years.

Lesley built a very loyal client base and was delighted to hand over the reigns to her daughter Asha in 2015, as she stepped up to take on the role of Queensland Support.  Asha now runs the successful Blue Wheelers Lawnton business and Mum still gets to see the dogs from time to time.

Lesley enjoys getting out and meeting her fellow Blue Wheeler Groomers. She is able to add major value having previously run a Blue Wheeler franchise and can empathise with any concerns or issues that may arise. Lesley is a great motivator and advocate for the Blue Wheelers brand.

"I love being able to help new team members build their business, and inspire those who have been around longer. My favourite aspect is being called upon for advice by our team members. If I can’t help I put them onto someone who can or I find out the answer quick smart!"

"I’m truly enjoying getting around and meeting all of our SA team individually. One on one time with everyone is true quality time where we can problem solve, discuss strategies and really talk about the successful direction of their Blue Wheelers business."

"I’m truly enjoying getting around and meeting all of our SA team individually. One on one time with everyone is true quality time where we can problem solve, discuss strategies and really talk about the successful direction of their Blue Wheelers business."

Team Support, SA

Julie

Julie remembers seeing an ad for Blue Wheelers and thinking “how great would that be? Working outdoors and getting to play with all those dogs all day!” After plucking up the courage to tell her family (she thought they may laugh at her!) she called to make an appointment and that was that: she was hooked. For the first time in a long time, Julie was so happy – running her own business and managing her life.  It was clearly infectious because 6 months later husband David became a Blue Wheeler franchisee too!

After eight happy years as a franchisee, Julie’s health issues meant it was time to put down the tools and look to new horizons. Julie is now in the position of South Australia Team Support. While spending time with all the SA franchisees she is assisting them to grow their businesses and maintain ‘best practices’ in this State.

"Even though I am a passionate dog lover I can’t believe how much fun a person can have working with dogs. Every day I work I have a smile on my face – now I’m about to share all of that joy with others."

Team Support, VIC

May

May was managing a financial planning practice when she decided she wanted more of the happiness curve in her life! She was looking for better job satisfaction, less stress and earning potential that reflected her hard work -and she wanted to have fun doing it.

So she became a Blue Wheelers Mobile Dog Groomer over eight years ago. She had flexibility and control over when she wanted to work and when she wanted to take holidays.

Now May is excited to be embarking on a new role within Blue Wheelers as Team Support Vic. She can’t wait to pass on her years of knowledge and experience to other Blue Wheeler Groomers and assist them in gaining job satisfaction and rewards by following the Blue Wheelers ethos.

"Even though I am a passionate dog lover I can’t believe how much fun a person can have working with dogs. Every day I work I have a smile on my face – now I’m about to share all of that joy with others."

"Animals are my true passion. I’m so lucky to work within the pet industry helping other Blue Wheeler groomers combine their crazy dog passion and amazing grooming skills to build great businesses earning very sold dollars. It’s a win for all!"

"Animals are my true passion. I’m so lucky to work within the pet industry helping other Blue Wheeler groomers combine their crazy dog passion and amazing grooming skills to build great businesses earning very sold dollars. It’s a win for all!"

Team Support, NSW

Sian

My sister and brother in law ran their own Blue Wheelers business for 5 years.  They loved it so much and I could see the change in their lives and I just wanted ‘what they had’.  At the time I had been a zookeeper for ten years.  So, in January 2012 I took the plunge, followed in their footsteps, and bought a Blue Wheeler business for myself – I had my very own Big Blue Dog.

I loved working with dogs and running the business but due to chronic health issues I knew that I was unable to continue long term.  When I was offered a position to help build a new zoo from the ground up, I decided to sell my business and was lucky to sell it to one of my favourite clients, who now runs Blue Wheelers South Penrith (Go Michelle!)

When Blue Wheelers came looking for someone to assist franchisees in a support role in NSW, I literally jumped at the chance.  I still work part time training and supporting staff at the Zoo and am so fortunate to replicate this role with Blue Wheelers.  I now have the best of both worlds!

"I love ‘joining all the dots’ through the process of franchisees joining the Blue Wheelers family, it is such an exciting time for them and it rubs off on me too."

Natalie

Natalie manages our office and sometimes the people in it! Natalie is also Blue Wheelers’ bookkeeper and provides support for new and existing franchisees.

Natalie has come from a strong background in customer service and bookkeeping. Having established and run her own business as a bookkeeper and BAS agent she understands small business and the challenges that owners face. Moving back to employment was a big decision that she didn’t take lightly and it was the diversity of the role at Blue Wheelers that won her over.

Currently an apartment dweller, Natalie doesn’t own a dog at the moment, so she frequently visits her best friend, and her dog, “Teddy Bear” (pictured), for a puppy fix!

"I love ‘joining all the dots’ through the process of franchisees joining the Blue Wheelers family, it is such an exciting time for them and it rubs off on me too."

"My passion is to keep listening to our customers so I can make sure that we're doing exactly what we should be doing every day. This keeps our customers and their fur babies coming back again and again for their Blue Wheelers experience."

"My passion is to keep listening to our customers so I can make sure that we're doing exactly what we should be doing every day. This keeps our customers and their fur babies coming back again and again for their Blue Wheelers experience."

Marketing Assistant

Ran

Ran’s role here at Blue Wheelers is the Marketing Assistant, and it’s a busy one! She fills all Blue Wheelers orders for products, works on marketing and website updates, runs Facebook campaigns and assists with office admin work every now and then.

Ran graduated from Deakin University with a degree majoring in Marketing and Management. Graphic Design, Marketing and Social Media has been a strong interest of hers due to Ran being a self-declared “right brainer”. Ran is also the Blue Wheelers resident blogger and loves writing about dog grooming – she can go on for days about dogs!

In her free time, Ran can be found watching funny dog videos, writing about dogs and doodling pictures of dogs.

"Woof! Where’s my treat?"

Executive Ball Chaser

Lulu

Lulu is Blue Wheeler’s unofficial mascot! She is a feisty labradoodle who often pops into the office to ensure all is running as it should be. She runs around, sniffs out any issues and goes home with Janie and Martin every day!

"Woof! Where’s my treat?"

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