Meet the folks behind the success of Australia’s No.1 mobile dog grooming and washing service provider!
"My entire business life has been dedicated to franchising and seeing the joy that comes from franchisees achieving their goals."
"My entire business life has been dedicated to franchising and seeing the joy that comes from franchisees achieving their goals."
Franchisor
For over 35 years Martin has been involved in the franchise industry. He spent fifteen years as the Victorian Franchisor for New Zealand Natural, an international ice cream parlour chain. During that time he was responsible for the development of Victorian stores, and was also actively involved in the development of the franchise and retail concept.
After selling that business, he consulted to a number of retail and franchise businesses until buying Blue Wheelers.
Martin’s vision for Blue Wheelers is to see it continue as the leader in the Mobile Dog Grooming industry; and to also ensure ‘best practices’ in Franchising.
Martin prides himself on his commitment to driving Blue Wheelers’ growth while ensuring the continued success of all franchisees.
"I love our brand and know the importance of how it’s perceived by our customers. Seeing all our Blue Wheeler Social Media and reading the great customer feedback our operators receive, makes my day every day."
Marketing
Janie worked in marketing and corporate relations for Village Roadshow Ltd for a period of 10 years. During this time, Janie was actively involved in all aspects of the company including the marketing of movies; theme parks and cinemas. Previously, Janie worked in the television industry again in the marketing arena.
Janie’s role in Blue Wheelers is the governing of the Blue Wheelers Brand and training new Franchisees to market their local businesses for success. Janie is also involved with Blue Wheelers’ business development.
"I love our brand and know the importance of how it’s perceived by our customers. Seeing all our Blue Wheeler Social Media and reading the great customer feedback our operators receive, makes my day every day."
"As a franchisee at Blue Wheelers you are on your own but not alone. My role as GM is to ensure that our team are well supported'.
"As a franchisee at Blue Wheelers you are on your own but not alone. My role as GM is to ensure that our team are well supported'.
General Manager
Gary has been in franchising for over 24 years, in this time he has held numerous positions from Franchise owner, Operations Manager, State Manager & National Franchise Manager. Gary has worked for multiple franchise companies, they include Emirates Leisure Retail, Red Rooster, Oporto & Chicken treat. Gary is very passionate about franchising and works with our team to ensure Best Practice Franchising is adhered to and our team continue to thrive.
"There's no better feeling than changing peoples' lives for the better. Seeing happy franchisees thriving in their own businesses, doing what they love every day."
Sales/Operations
Col decided that his own love for dogs was well worth a life change and bought a Blue Wheelers franchise back in 2005.
As Col’s passion for dog grooming grew, so did his involvement with Blue Wheelers. In 2009, he became the State Manager for South Australia.
Now in a national role, Col continues to grow the Blue Wheelers family. In his role as Business Development, he ensures that Blue Wheelers remains Australia’s Number 1 choice in Mobile Grooming Service. Starting off as a franchisee in Blue Wheelers has given Col the necessary understanding of what new franchisees experience when they first start out, and is well placed to assist them with transitioning into running a successful and professional business.
"There's no better feeling than changing peoples' lives for the better. Seeing happy franchisees thriving in their own businesses, doing what they love every day."
"Keeping things in order is good for business and I love encouraging our team to do just that".
"Keeping things in order is good for business and I love encouraging our team to do just that".
Office Administrator
Jayne has spent 20-plus years working in Health Administration and decided it was time for a change and joined our team in our South Yarra office . She is a delight to talk to and always lights up the office with her positive nature.
"Marketing the brand of Blue Wheelers is so easy. Dogs and Groomers go together like tea and toast."
Social Media and Marketing Coordinator
Mallaika moved to Melbourne from New Zealand in 2024. She is a Communications Specialist with experience in Social Media, Public Relations, Marketing and Media Relations.
She loves travelling, the outdoors, and of course dogs. Mallaika supports the team with all their Marketing requirements and loves helping our Groomers reach their goals with her marketing input.
"Marketing the brand of Blue Wheelers is so easy. Dogs and Groomers go together like tea and toast."
When someone starts a new business their training is the very foundation of their success. I enjoy seeing our team thrive due to the business training I put in place for them.
When someone starts a new business their training is the very foundation of their success. I enjoy seeing our team thrive due to the business training I put in place for them.
Training Coordinator
Milly’s experience in the coaching industry and passion for supporting business owners grow in both skill and confidence led her to join the Blue Wheelers family.
From working in multiple coaching and training organizations to running her own private coaching practice, Milly’s expertise lies in human behaviour and how to harness individuals’ unique potential to make their business a success.
In her free time, you will find her exploring the wilderness with her dog or performing on a stage.
"My years of knowledge and experience enables me to assist our Groomers to run their own thriving business while following the Blue Wheelers system".
Team Support, VIC & TAS
May was managing a financial planning practice when she decided she wanted more of the happiness curve in her life! She was looking for better job satisfaction, less stress and earning potential that reflected her hard work, and she wanted to have fun doing it.
So, back in 2008, May became a Blue Wheelers Mobile Dog Groomer so she could have flexibility and control over when she wanted to work and when she wanted to take holidays.
When May sold her business in 2017, after 9.5 years being a franchisee, she was excited to embark on a new role within Blue Wheelers as National Operations & Training. Currently May’s role is Team Support for Victoria and Tasmania.
"My years of knowledge and experience enables me to assist our Groomers to run their own thriving business while following the Blue Wheelers system".
"I've been part of this wonderful company for over a decade. Being a Dog Groomer with Blue Wheelers previously, allows me to mentor the NSW team in a very genuine way. It's so good."
"I've been part of this wonderful company for over a decade. Being a Dog Groomer with Blue Wheelers previously, allows me to mentor the NSW team in a very genuine way. It's so good."
Team Support, NSW
Sharon is yet another groomer who started off with our company as a dog groomer in 2014, working with her daughter for part of that journey. She has sold her business in recent times and joined us as Team Support in 2022. Sharon loves being on the road, getting to know all the Groomers across Blue Wheelers and Dash and helping team members to keep growing their business.
"I love getting around and meeting all of our SA team individually. One on one time with everyone is true quality time where we can problem solve, discuss strategies and really talk about the successful direction of their Blue Wheelers business."
Team Support, SA
After spending 8 years as an Environmental Scientist working for the South Australian Government, Rehanna decided to trade in water science for washing dogs.
Becoming disenchanted with a career in Natural Resource Management, her deep love and understanding of all things canine made Blue Wheelers an obvious choice when deciding to start her own business. Growing up in the country, wrangling chickens, horses, sheep and cattle it’s no wonder she feels right at home working with animals all day
Rehanna loves every one of her Doggie clients as if they were her own (the humans aren’t bad either) and as well as operating her own successful business she now enjoys helping other team members reach their full potential as dog groomers.
"I love getting around and meeting all of our SA team individually. One on one time with everyone is true quality time where we can problem solve, discuss strategies and really talk about the successful direction of their Blue Wheelers business."
"If It's Going to Be, It's up to Me…"
"If It's Going to Be, It's up to Me…"
Team Support, WA
Mark worked in transport for 20 years in various roles from forklift operator to senior management. Mark then joined his wife’s Blue Wheelers business back in 2012.
When his wife, Kristie had to take time off due to an injury Mark became a full time Blue Wheeler. It was all part of a process for him to rediscover himself and invest in in his family.
Mark enjoys operating a thriving business while still having time for his family. Mark’s aim is to continually grow and learn and to help fellow WA Blue Wheeler team members achieve the same. He knows that staying still in business is to go backwards.
"Woof! Where’s my treat?"
Executive Ball Chaser
Lulu is Blue Wheeler’s unofficial mascot. She is a feisty labradoodle who often pops into the office to ensure all is running as it should be. She runs around, sniffs out any issues and goes home with Janie and Martin every day, satisfied that she has done her job.
"Woof! Where’s my treat?"